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Karachi University Business Research Journal

https://kubrj.ku-br.com/index.php/kubrj

Karachi University Business Research Journal (KUBRJ) applies theory developed from business research to actual business situations. Recognizing the intricate relationships between the many areas of business activity, KUBRJ examines a wide variety of business decisions, processes and activities within the actual business setting. Theoretical and empirical advances in buyer behaviour, finance, organizational theory and behaviour, marketing, risk and insurance and international business are evaluated on a regular basis. Published for executives, researchers and scholars alike, the Journal aids the application of empirical research to practical situations and theoretical findings to the reality of the business world.

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OAI Base URL https://kubrj.ku-br.com/index.php/kubrj/oai

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